Fueling Your Growth. Elevating Your Reputation.
Strategic programs and premium products designed to grow your business, build loyalty, and deliver the highest standards of automotive care.
Why Advanced Solutions Matter
Problems today’s shops face: customer churn, low RO value, brand dilution. Petra provides holistic solutions to retain customers, grow profits, and build lasting trust.
Business Growth
Customer Retention
Shop Performance
Premium Product Quality
Our Solutions at a Glance
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- Loyalty & Retention Programs: Preventative maintenance menus, service intervals, dealer branded collateral.
- Profit Optimization Tools: Upsell strategies, pricing recommendations, profitability consulting.
- Training & Sales Enablement: Advisor training and technician training to instill best practices and efficiency and the best customer experience.
- Marketing & Merchandising Support: POP materials, service drive tools, campaign templates.
- Premium Product Systems: High-performance chemicals, warranty-backed programs, OEM-level quality.
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- Loyalty & Retention Programs: Preventative maintenance menus, service intervals, dealer branded collateral.
- Profit Optimization Tools: Upsell strategies, pricing recommendations, profitability consulting.
- Training & Sales Enablement: Advisor training and technician training to instill best practices and efficiency and the best customer experience.
- Marketing & Merchandising Support: POP materials, service drive tools, campaign templates.
- Premium Product Systems: High-performance chemicals, warranty-backed programs, OEM-level quality.
Dealer Success Stories / Metrics
“The thing I love most about Petra is their lifetime warranty and the retention it brings to our drive"
Greg May, Dealer Principal, Greg May Honda
“Petra grew my business over $1M in one year…it works”
Carlos Hidalgo, CEO, Fifth Wave Automotive Group.
Dealer Success Stories / Metrics
“The thing I love most about Petra is their lifetime warranty and the retention it brings to our drive"
Greg May, Dealer Principal, Greg May Honda
“Petra grew my business over $1M in one year…it works”
Carlos Hidalgo, CEO, Fifth Wave Automotive Group.
Purpose
Education
Training
Responsibility
Achievement
Why Dealers Choose Petra
Proven partner to 5,000+ professional installers and OEM’s worldwide, delivering premium fluids and programs that drive performance and profit.
Quality Petra programs boost retention with value-packed services that keep customers coming back for more.
Get Started / Let’s Talk
We’ll meet you where you are, whether just starting or scaling up.
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